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Marketing is a fast-changing world. Changes in consumer behaviour and technology are creating challenges for organizations to keep up.
Leading Edge Marketing Practices
Our data-informed approach and our model of embedding the team right in your organization is the modern way to bring you the marketing results you want.
As brands compete vigorously for customers across multiple domains and devices, the data paradigm will potentially be a source of significant differentiation. Brands that have a well articulated data-driven approach to both marketing and managing insights will drive competitive advantage in their marketing and sales activities.
Creating a Competitive Advantage with Data-Driven Marketing, Ajit Sivadasan, VP and General Manager, Lenovo
But internalizing all of your company’s processes doesn’t always pay off. Since specialized marketing firms staff several niche employees with varying realms of expertise and have a much wider range of capabilities than non-specializing companies, in many cases they can perform more efficient work for a lower overall cost.
7 Signs It’s Time To Outsource Your Marketing, Jason DeMers, Forbes